White Paper
The Participation Value Index: A Framework for Measuring Audience Contribution
A deliberately falsifiable methodology for quantifying the value audiences create through discovery, advocacy, and governance.
32 pages
Read reportResearch Center
Research & Insights
The authoritative research hub for the Viewer Economy — rigorous, openly published, and deliberately falsifiable work on how audiences create value and how that value can be measured and shared.
$250B+
Annual value generated by audiences for media platforms
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<3%
Estimated share of that value returned to participants
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4.9B
People who participate in online communities
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71%
Of growth driven by advocacy on participation-led platforms
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Featured
Featured reports
Our flagship research defining and measuring the Viewer Economy. Each report is published openly and invites critique, replication, and collaboration.
Industry Analysis
From Attention to Participation: The Economic Case for the Viewer Economy
Why the leverage in consumer media is migrating from passive reach to active contribution — and what it means for valuations.
24 pages
Read reportIndustry Analysis
State of the Viewer Economy 2026
Our flagship annual report tracking the emergence of the participation model across consumer platforms.
58 pages
Read reportResearch Library
Explore the full library
Search and filter every paper, analysis, framework, and field report across the Viewer Economy research program.
Showing 7 reports
White Paper
The Participation Value Index: A Framework for Measuring Audience Contribution
A deliberately falsifiable methodology for quantifying the value audiences create through discovery, advocacy, and governance.
32 pages
Read reportIndustry Analysis
From Attention to Participation: The Economic Case for the Viewer Economy
Why the leverage in consumer media is migrating from passive reach to active contribution — and what it means for valuations.
24 pages
Read reportIndustry Analysis
State of the Viewer Economy 2026
Our flagship annual report tracking the emergence of the participation model across consumer platforms.
58 pages
Read reportField Report
Community-Led Discovery vs. Algorithmic Feeds: A Comparative Field Study
Trust, conversion, and retention outcomes when discovery shifts from algorithms to participating communities.
18 pages
Read reportFramework
The Participation Stack: Discovery, Curation, Advocacy, Governance
A reference model decomposing audience contribution into measurable, designable layers.
12 pages
Read reportWhite Paper
Audience Equity: Designing Upside-Sharing That Compounds
Design patterns for sharing value with participants without diluting creator incentives.
27 pages
Read reportData Brief
Quarterly Signals: Where Participation Is Outperforming Reach
A quarterly scan of leading indicators suggesting the Viewer Economy is already underway.
8 pages
Read reportResources
Downloadable resources
Methodologies, briefings, and reference materials for operators, investors, and researchers working in the category.
Viewer Economy Media Kit
Logos, brand guidelines, boilerplate, and approved language for press and partners.
ZIP · 14 MBDownload
The Viewer Economy: Executive Overview
A 1-page primer for leadership teams evaluating the participation model.
PDF · 1 pageDownload
Participation Value Index — Methodology
Full methodology and replication notes for the PVI framework.
PDF · 32 pagesDownload
State of the Viewer Economy 2026
Our flagship annual report on the emergence of the category.
PDF · 58 pagesDownload
Investor Briefing Deck
The economic case for the Viewer Economy, formatted for investment teams.
PDF · 22 slidesDownload
Glossary & Style Guide
Canonical terminology and usage for writing about the Viewer Economy.
PDF · 9 pagesDownload
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